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by Traffic Building Faculty
“The easier it is for a customer to pay, the more likely they will. This lesson has been learned the hard way by many an online merchant.”
WAIT! Even if you are not planning to sell anything on your site, continue reading through this lesson.
If you bring in 400,000 visitors a month and give them something helpful in return (even if it is just advice), do you think some of them would be willing to send you some cash in the mail for your efforts? Probably not. But what if you made it easy for them to do so? You’d be surprised.
There are several companies out there that facility credit and debit card transactions over the Internet. They don’t involve startup costs like most traditional credit card services do – instead you sign-up, verify your accounts and you’ll be ready to accept electronic funds. Put some encouraging text at the bottom of each of your pages, and see how many people will pitch in for your cause.
Below are the predominant e-cash services – we like PayPal because it is we established in the auctioning segment. After you have had a chance to review these programs and set yourself up a cash register, come back and continue on to the next lesson. Be sure to bookmark this page so you don’t lose your place.
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