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Webmaster Outpost
( Strategy, Downloads, Products, Articles )
Welcome to the Traffic Building Academy. Our philosophy is to share our experiences (good and bad) in a straightforward, no hype, manner. You’re here because you want to learn how to drive traffic for the purpose of generating revenue. The fact that you’ve arrived on our page is proof that our methods are effective – bringing in qualified visitors.
We don’t want your money! If any site offers to educate you on this topic for a fee, you have to wonder “what’s wrong with their program?” If it is so effective, why do they need cash up front? Next time you visit a site like that, go ahead and ask them. Let’s be clear about another thing… traffic building is NOT easy. We won’t tell you that you can be a millionaire overnight – it’s not possible. If you want to be successful at this, it’s going to take a lot of hard work and a decent amount of creativity.
The key to traffic building is to clearly identify the path to achieving the goal of generating revenue. Sales on any medium are based on small conversion ratios, which means you need to drive a huge amount of potential customers through your store in order to make any real sales. Don’t worry if you don’t have a store, or anything to sell… this program will teach you everything you need to know. For now, let’s stick with this notion of “the path.”
The Internet has a unique advantage over other traditional forms of broadcasting (i.e. television, radio, etc.) in that it is truly interactive. Both the radio and television industries have to rely on research specialists (e.g. Nielson Ratings) to establish some form of effectiveness for the show and advertisements they broadcast. Unfortunately, these research specialists can only provide statistical approximations, and no one really knows for sure how many people viewed a particular spot, let alone how many people took the next step and made a purchase as a result.
On the Internet everything can be measured, and therefore, everything can be assigned value. The real challenge is to learn how to harvest this value to your fullest advantage.
Before we do that, however, let’s go over some basic principles of traffic building. Every branch of science is wrought with simple truths that impact every aspect of the discipline.
Before you know it your goals will be achieved, and perhaps like some of our graduates, you’ll be busy building your next site in a matter of weeks.
Best of luck!
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