Webmaster Outpost
( Strategy, Downloads, Products, Articles )
Here are our top ten book recommendations:
Make Your Website Work for You: How to Convert Online Content Into Profits
by Jeff Cannon
offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace. You'll find the basic rules for online marketing and the reasons why content marketing works. You'll learn to create content that drives consumers to your site and sells products, and how to track and use consumer information to build profits both on- and off-line.
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The Complete Guide to Associate & Affiliate Programs on the Net: Turning Clicks Into Cash
by Daniel Gray
shows how to latch onto the associate and affiliated programs that offer the most benefits. Now Dan Gray gives you the answers to the questions people care about most: is signing up worth it (are the terms too draconian): which sites are legitimate and which aren't? how can you accurately estimate whether you'll make 20 a month, or 200, or 2000? how do you encourage people on your site to click through to another?
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Webmaster Answers! Certified Tech Support
by Christopher Ditto
answers issues encountered in Web site development and administration and gives numerous shortcuts and work-arounds. .
Domain names, file formats, cookies, security, legal issues, and banner advertising are some of the Webmaster topics contained in "Webmaster Answers!".
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Search Engines for the World Wide Web: Visual QuickStart Guide
by Alfred and Emily Glossbrenner
is exactly what Web guides should be--concise, easily referenced, informative, and appropriate for all levels of expertise. If you have ever had the problems that most surfers experience when conducting a search--dredging up 100,000-plus hits on AltaVista, finding coffee pages when searching for Java, or pulling up the dreaded goose egg--you need to have this book close at hand.
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Creating Dynamic Web Sites: A Webmaster's Guide to Interactive Multimedia
by Scott Fisher
contains canned solutions in the form of Java applets, Shockwave movies, and CGI scripts; and provides an overview of the challenges, solutions, and design issues involved in developing truly interactive web sites.
It provides clear guides to those working in education as to how they can build web sites that will have content that is powerful both in terms of the technology it uses and in terms of providing learns with genuinely rich learning experiences.
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Advertising on the Internet, 2nd Edition
by Robbin Lee Zeff and Brad Aronson
surveys the current state of advertising online.
Though many of the concepts the authors present are extensions of traditional advertising issues, the book offers a very comprehensive view of things; even seasoned Webmasters will learn from this title. The various advertising models and techniques are illustrated, with the balance of effectiveness versus user annoyance discussed frequently.
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The Internet Marketing Plan: The Complete Guide to Instant Web Presence, 2nd Edition
by Kim M. Bayne,
a former high tech marketing communications executive, a frequent speaker at industry conferences, and a writer on Internet marketing for a variety of trade publications. As moderator of the first email discussion group for technology marketers and a pioneer in online promotion, she was among Jim Sterne's first expert guests at his groundbreaking Internet marketing seminars in 1994.
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Affiliate Selling: Building Revenue on the Web
by Greg Helmstetter and Pamela Metivier
is a comprehensive guide to planning, implementing, and managing affiliate relationships on the Web. Marketing, advertising, sales and publicity professionals, as well as Webmasters, will learn about the various types of affiliate programs and how to choose the best one for their goals.
Discover how you can take advantage of the most rapidly growing form of e-commerce.
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The Complete Website Kit: Turn Your Website into a Dynamic, Long-Lasting, and Effective Tool
by Molly E. Holzschlag and Lisa Schmeiser
provides a primer on the technical and design skills that make producing/maintaining a quality Web site on short deadlines a much more efficient process. The accompanying CD-ROM has sample Web sites from the book, plus shareware tool for Web developers.
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Essential Computers: Building a Website
by Tim Worsley
provides simple, visual references to all the computer skills you need, from word processing to the internet. Addressing the issues that thousands of new users face every day, the Essential Computers series helps them join the "Information Age." Each book in the series is geared toward solving a specific task by using the most up-to-date software available.
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